you know what's a good way to sell magazines? put a hot guy on the cover!
and not just a hot guy, a hot guy splashed with water!
take this cover of the advocate, starring nip/tuck's julian mcmahon.
ripped and stained shirt, pre-orgasmic face, look of desire/disdain in the eyes? that's sexy!
then there's the rolling stone justin timberlake cover:
"hi guys! i was just strumming my guitar and floating down the river when my canoe overturned! does anyone have a towel? or some sunglasses, for the glare? hey, wanna make smores?"
in other words, not sexy.
i know they already did this and this but come on. work with me here.